Jain, Subhash C., <br/><br/>
Marketing Planning & Strategy / 
 Marketing Planning and Strategy 
Subhash C. Jain ; Editor : Robert LaManna. 
 - seventh edition 
 - xviii, 935 pages :   illustrations ;   24 cm 
<br/><br/>pt. 1. Introduction. 1. Marketing and the Concept of Planning and Strategy. 2. Strategic Marketing<br/>pt. 2. Strategic Analysis. 3. Corporate Appraisal. 4. Understanding Competition. 5. Focusing on the Customer. 6. Scanning the Environment<br/>pt. 3. Strategic Capabilities and Direction. 7. Measuring Strengths and Weaknesses. 8. Developing Marketing Objectives and Goals<br/>pt. 4. Strategy Formulation. 9. Strategy Selection. 10. Portfolio Analysis<br/>pt. 5. Strategy Implementation and Control. 11. Organizational Structure. 12. Strategic Tools<br/>pt. 6. Marketing Strategies. 13. Market Strategies. 14. Product Strategies. 15. Pricing Strategies. 16. Distribution Strategies. 17. Promotion Strategies. 18. Global Market Strategies. 
<br/><br/><label>ISBN: </label>075933871X  RM421.90 9780759338715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing --Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8