Jankowicz, A. D., 1946-

Business Research Projects / A.D. Jankowicz. - FOURTH EDITION - xviii, 398 pages : color illustrations ; 25 cm

Previous edition: 2000.

Includes bibliographical references and index.

Ch. 1. The purpose and objectives of a project. Ch. 2. Choosing a topic. Ch. 3. Standards of assessment. Ch. 4. Getting organized for take-off. Ch. 5. Basic assumptions about research. Ch. 6. Research roles. Ch. 7. Reviewing and using the literature. Ch. 8. Planning empirical work. Ch. 9. Methods and techniques. Ch. 10. Semi-structured, open-ended techniques. Ch. 11. Fully structured techniques. Ch. 12. Further techniques. Ch. 13. Writing it up.

1844800822 RM231.15 9781844800827


Business--Research--Methodology
Industrial management--Research--Methodology
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