Business Research Projects /
A.D. Jankowicz.
- FOURTH EDITION
- xviii, 398 pages : color illustrations ; 25 cm
Previous edition: 2000.
Includes bibliographical references and index.
Ch. 1. The purpose and objectives of a project. Ch. 2. Choosing a topic. Ch. 3. Standards of assessment. Ch. 4. Getting organized for take-off. Ch. 5. Basic assumptions about research. Ch. 6. Research roles. Ch. 7. Reviewing and using the literature. Ch. 8. Planning empirical work. Ch. 9. Methods and techniques. Ch. 10. Semi-structured, open-ended techniques. Ch. 11. Fully structured techniques. Ch. 12. Further techniques. Ch. 13. Writing it up.
1844800822 RM231.15 9781844800827
Business--Research--Methodology Industrial management--Research--Methodology Business report writing