Schultz, Don E., <br/><br/>
Brand Babble :   Sense and Nonsense About Branding / 
Don E. Schultz, Heidi F. Schultz. 
 - 156 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538727144  RM100.30 9780538727143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827