TY  - BOOK
AU  - Schultz,Don E.
AU  - Schultz,Heidi F.
TI  - Brand Babble : : Sense and Nonsense About Branding 
SN  - 0538727144
U1  - 658.827 21
PY  - 2004///
CY  - Mason, Ohio
PB  - South-Western/Thomson Learning, 
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
UR  - https://archive.org/details/brandbabblesense0000schu
ER  -