Blythe, Jim, <br/><br/>
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT :  A Global Perspective / 
Jim Blythe, Alan Zimmerman. 
 - xviii, 403 pages ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1844800016  RM231.15 9781844800018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>658.8