Monster, Robert W., Market Research in the Internet Age : Leveraging the Internet for Market Measurement and Consumer Insight / Robert W. Monster, Raymond C. Pettit. - xxi, 306 pages : illustrations ; 24 cm Includes bibliographical references and index. ISBN: 0470820640 RM140.50 9780470820643 Subjects--Topical Terms: TelemarketingMarketing research Dewey Class. No.: 658.83402854678