Pearce, John A.,

Strategic Management : Formulation, Implementation, and Control / John A. Pearce II, Richard B. Robinson, Jr. - Eight Edition - 1 volume (various pagings) : illustrations, maps ; 27 cm

Includes bibliographical references and indexes.

Overview of strategic management: Strategic management -- Strategy formulation: Defining the company's mission and social responsibility; External environment; Global environment, strategic considerations for multinational firms; Internal analysis; Formulating long-term objectives and grand strategies; Strategic analysis and choice in single -- or dominant -- product business, building sustainable competitive advantages; Strategic analysis and choice in the multibusiness company, rationalizing diversification and building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives, functional tactics, reward system, and employee empowerment; Implementing strategy through restructuring and reengineering the company's structure, leadership, and culture; Strategic control and continuous improvement -- Guide to strategic management case analysis -- Cases: BusinessWeek cases; Traditional cases.

0072488468 RM543.91 9780072488463


Strategic planning

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