Churchill/Ford/Walker's Sales Force Management /
Sales force management
Mark W. Johnston, Greg W. Marshall.
- Seventh Edition
- xx, 603 pages : illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
- McGraw-Hill/Irwin series in marketing .
Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill.
Includes bibliographical references (pages 563-582) and index.