Johnston, Mark W.,

Churchill/Ford/Walker's Sales Force Management / Sales force management Mark W. Johnston, Greg W. Marshall. - Seventh Edition - xx, 603 pages : illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .

Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill.

Includes bibliographical references (pages 563-582) and index.

0072466480 RM521.35 9780072466485 0071151591


Churchill, Gilbert A. Sales force management.


Sales management.

658.8101