Lamb, Charles W., <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 4th ed. 
 - xxxvi, 572 pages :  colour illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324282923 (package) 9780324282924 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8