Creative problem solving for managers : developing skills for decision making and innovation /
Tony Proctor.
- xvi, 291 pages : illustrations ; 25 cm
Includes bibliographical references (p. 277-283) and indexes.
Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problems finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm-breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer-assisted creative problem solving.