Doole, Isobel,  1954- <br/><br/>
INTERNATIONAL MARKETING STRATEGY :   Analysis, development and implementation / 
Isobel Doole and Robin Lowe. 
 - FOURTH EDITION 
 - xxi, 445 pages :  illustrations ;  28 cm 
<br/><br/> Previous edition : 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1844800253   RM239.19 9781844800254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848