Ferrell, O. C., <br/><br/>
MARKETING STRATEGY / 
O.C. Ferrell, Michael D. Hartline. 
 - Third Edition 
 - xx, 628 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324201400   RM373.66 9780324201406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802