TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - MARKETING STRATEGY
SN  - 0324201400 
U1  - 658.802 22
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - https://archive.org/details/marketingstrateg0000ferr_u2f8/page/n1/mode/2up
ER  -