Schmitt, Bernd H., <br/><br/>
THERE'S NO BUSINESS THAT'S NOT SHOW BUSINESS :  MARKETING IN AN EXPERIENCE CULTURE / 
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. 
 - xxxiii, 279 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 269-270) and index. 
<br/><br/><label>ISBN: </label>0130471194 :  RM100.30 9780130471192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing<br/>Corporate image<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>659.152