TY  - BOOK
AU  - Schmitt,Bernd H.
AU  - Rogers,David L.
AU  - Vrotsos,Karen
TI  - THERE'S NO BUSINESS THAT'S NOT SHOW BUSINESS: MARKETING IN AN EXPERIENCE CULTURE 
SN  - 0130471194 :
U1  - 659.152 21
PY  - 2004///
CY  - Upper Saddle River, New Jersey : 
PB  - Financial Times Prentice Hall
KW  - Brand name products
KW  - Marketing
KW  - Corporate image
KW  - Customer relations
N1  - Includes bibliographical references (pages 269-270) and index
UR  - https://archive.org/details/theresnobusiness0000schm/page/n7/mode/2up
ER  -