Accountable Marketing :  the economics of data-driven marketing / 
Consultant by Peter J. Rosenwald. 
 - xxv, 336 pages :  illustrations ;  24 cm +  1 CD-ROM 4 3/4 in 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324203594  RM241.00 9780324203592 
<br/><br/><label>Subjects--Topical Terms: </label>--Cost effectiveness.--Management.
<br/><br/><label>Dewey Class. No.: </label>658.82