Nunes, Paul,  1963- <br/><br/>
Mass Affluence :  Seven New Rules of Marketing to Today's Consumer / 
Paul Nunes, Brian Johnson. 
 - xvii, 269 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1591391962 :  RM120.40 9781591391968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States<br/>Affluent consumers--United States<br/>Consumer behavior--United States<br/>Product management--United States<br/>Consumer satisfaction--United States
<br/><br/><label>Dewey Class. No.: </label>658.8