TY  - BOOK
AU  - Nunes,Paul
AU  - Johnson,Brian
TI  - Mass Affluence: Seven New Rules of Marketing to Today's Consumer 
SN  - 1591391962 :
U1  - 658.8 22
PY  - 2004///
CY  - Boston, MA. : 
PB  - Harvard Business School Press
KW  - Marketing
KW  - United States
KW  - Affluent consumers
KW  - Consumer behavior
KW  - Product management
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
UR  - https://archive.org/details/massaffluencesev00nune/page/n5/mode/2up
ER  -