Stinnett, Bill, <br/><br/>
THINK LIKE YOUR CUSTOMER :  A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy / 
Bill Stinnett. 
 - xxiv, 261 pages :  illustrations ;  23 cm 
<br/><br/>Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process. 
<br/><br/><label>ISBN: </label>0071441883 :  RM68.14 9780071441889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Selling.<br/>Customer relations.<br/>Customer loyalty.
<br/><br/><label>Dewey Class. No.: </label>658.8342