TY  - BOOK
AU  - Stinnett,Bill
TI  - THINK LIKE YOUR CUSTOMER: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy 
SN  - 0071441883 :
U1  - 658.8342 22
PY  - 2005///
CY  - New York : 
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Selling
KW  - Customer relations
KW  - Customer loyalty
N1  - Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process
UR  - http://www.loc.gov/catdir/description/mh051/2004019679.html
UR  - http://www.loc.gov/catdir/bios/mh051/2004019679.html
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004019679.html
ER  -