Supovitz, Frank,  <br/><br/>
The sports event management and marketing playbook / 
Frank Supovitz. 
 - xviii, 478 pages :  illustrations ;  25 cm. 
 - The Wiley event management series .
 - The Wiley event management series .
<br/><br/><label>ISBN: </label>0471460079  RM241.00 9780471460077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing--Handbooks, manuals, etc.<br/>Sports--Economic aspects--Handbooks, manuals, etc.<br/>Sports administration--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>796.0698