Richardson, John I.,  1931-  <br/><br/>
Marketing Australian travel and tourism :  principles and practice ? 
by John I. Richardson.  
 - xi, 377 pages ;  25 cm 
<br/><br/> Includes index.  
<br/><br/>Bibliography.  
<br/><br/><label>ISBN: </label>1862504628  RM118.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing--Australia.<br/>Travel --Marketing--Australia.
<br/><br/><label>Dewey Class. No.: </label>338.47910688