Hoyle, Leonard H., <br/><br/>
Event Marketing :  How to successfully promote events, festivals, conventions, and expositions / 
Leonard H. Hoyle. 
 - xxiv, 224 pages ;  25 cm 
 - The Wiley event management series .
 - The Wiley event management series .
<br/><br/>Includes bibliographical references (page 209-215) and index. 
<br/><br/><label>ISBN: </label>047140179X  RM201.00 9780471401797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.
<br/><br/><label>Dewey Class. No.: </label>659