TY  - BOOK
AU  - Hoyle,Leonard H.
TI  - Event Marketing: How to successfully promote events, festivals, conventions, and expositions 
T2  - The Wiley event management series
SN  - 047140179X
U1  - 659 23
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references (page 209-215) and index
UR  - https://archive.org/details/eventmarketingho0000hoyl_i5t0/page/n5/mode/2up
UR  - http://www.loc.gov/catdir/bios/wiley044/2001046819.html
UR  - http://www.loc.gov/catdir/description/wiley037/2001046819.html
UR  - http://www.loc.gov/catdir/toc/wiley021/2001046819.html
ER  -