Kotler, Philip, <br/><br/>
Principles of marketing : European Edition / 
Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He. 
 - Fourth European Edition. 
 - 992 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273684566  RM278.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.80