| 000 | 01878cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 13360024 | ||
| 003 | OSt | ||
| 005 | 20240326093112.0 | ||
| 008 | 031002s2004 njua 001 0 eng | ||
| 020 |
_a0130984752 _cRM18.40 |
||
| 039 | 9 |
_c20240326092755.0 _h25 _iNur Dalila binti Azhari |
|
| 040 |
_aDLC _cDLC _dDLC _dPTSS _beng _erda |
||
| 082 | 0 | 4 |
_a647.94/0285 _222 |
| 090 | 0 | 0 |
_a647.9402 _bCOX |
| 100 | 1 |
_aCox, Barbara G., _d1946- _eauthor. |
|
| 245 | 1 | 0 |
_aInternet marketing in hospitality / _cBarbara Cox, William Koelzer. |
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2004 |
|
| 264 | 1 | _c©2004 | |
| 300 |
_axiv, 322 pages : _billustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 490 | 1 | _aNetEffect series | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aHospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages). | |
| 650 | 1 | 0 |
_aHospitality industry _xData processing. |
| 650 | 2 | 0 |
_aHospitality industry _xManagement. |
| 700 | 1 |
_aKoelzer, William, _eauthor. |
|
| 830 | 0 | _aNetEffect series | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip049/2003021913.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cKU |
||
| 999 |
_c14361 _d14361 |
||