| 000 | 01240nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240103144556.0 | ||
| 008 | 231114s2005 nyua b 001 0 eng | ||
| 020 |
_a0071408673 _cRM150.00 |
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| 039 |
_c20231218171016.0 _h19 _iNOR HAFIZA BINTI ZAKARIA |
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| 040 |
_aLOC _beng _cLOC _erda |
||
| 082 | 0 | 4 |
_223 _a658.575 |
| 090 |
_a658.575 _bULW |
||
| 100 | 1 |
_aUlwick, Anthony W., _d1957- _eauthor. |
|
| 245 | 0 | 0 |
_aWhat customers want : _busing outcome-driven innovation to create breakthrough products and services / _cAnthony Ulwick |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c2005 |
|
| 264 | 4 | _c©2005 | |
| 300 |
_a xxxv, 202 pages : _billustration ; _c24 cm |
||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (page 189) and index | ||
| 505 | 0 | _aFormulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts | |
| 650 | 1 | 0 |
_a New products _xPlanning |
| 650 | 2 | 0 | _aProduct management |
| 650 | 2 | 0 | _aStrategic planning |
| 942 |
_2ddc _cKU |
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| 999 |
_c19458 _d19458 |
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