| 000 | 01468cam a22003854i 4500 | ||
|---|---|---|---|
| 001 | 14442070 | ||
| 003 | OSt | ||
| 005 | 20231218170139.0 | ||
| 008 | 060707s2006 gw a b 001 0 eng | ||
| 020 |
_a9783540253600 _cRM249.00 |
||
| 020 |
_a3540253602 _cRM249.00 |
||
| 039 |
_c20231218165809.0 _h31 _iNur Anis Shaheerah Binti Jasak |
||
| 040 |
_aDLC _cDLC _dDLC _beng _erda |
||
| 082 | 0 | 4 |
_223 _a658 |
| 090 | 0 | 0 |
_a658 _bKOT |
| 100 | 1 |
_aKotler, Philip. _eauthor. |
|
| 245 | 1 | 0 |
_aB2B brand management / _cPhilip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. |
| 246 | 3 | _aBusiness to business brand management | |
| 264 | 1 |
_aGermany : _bSpringer Berlin, _c2006 |
|
| 300 |
_axvi, 357 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _vCase studies. |
|
| 700 | 1 | _aPfoertsch, Waldemar. | |
| 700 | 1 | _aMichi, Ines. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0703/2006930595.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0824/2006930595-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0824/2006930595-d.html |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cKU |
||
| 999 |
_c25596 _d25596 |
||