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| 001 | 13846899 | ||
| 003 | OSt | ||
| 005 | 20240111152746.0 | ||
| 008 | 050121s20052005nyua b 001 0 eng | ||
| 020 |
_a0415966760 _cRM171.52 _qpaperback |
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| 020 |
_a9780415966764 _cRM171.52 _qpaperback |
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| 039 |
_c20240110124855.0 _h28 _iMAZITA BINTI RAHMAN |
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| 040 |
_aLOC _cLOC _beng _erda |
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| 082 | 0 | 4 |
_a659.1042 _223 |
| 090 | 0 | 0 |
_a659.1042 _bSOC |
| 100 | 1 |
_aLeiss, William., _c1939 _eauthor |
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| 245 | 1 | 0 |
_aSOCIAL COMMUNICATION IN ADVERTISING : _bCONSUMPTION IN THE MEDIATED MARKETPLAC/ _cWilliam Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill ; Third Edition revised by Jacqueline Botterill |
| 250 |
_aThird Edition _brevised by Jacqueline Botterill |
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| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group _c2005 |
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| 264 | 4 | _c©2005 | |
| 300 |
_ax, 683 pages : _billustrations ; _c23 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aPrevious edition entered under William Leiss as author. | ||
| 504 | _aIncludes bibliographical references (page 637-659) and index. | ||
| 505 | 0 | _aIntroduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. | |
| 650 | 0 |
_aAdvertising _xSocial aspects. |
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| 700 | 1 |
_aLeiss, William, _d1939- _eauthor. |
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| 700 | 1 |
_aBotterill, Jackie. _eeditor. |
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| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip056/2005001364.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0647/2005001364-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cKPT |
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| 999 |
_c32097 _d32097 |
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