000 01010cam a2200301 i 4500
003 OSt
005 20240918113109.0
008 130522t2012 njua e 001 0 eng d
020 _a9780470891070
_cRM223.42
_qpaperback
039 9 _a20240918111149.0
_c20240918111149.0
_h7
_iMOHAMAD FADHLI BIN MUSTAFA
040 _aPNM
_beng
_cPNM
_erda
082 0 4 _a659
_223
090 0 0 _a659
_bPRE
100 1 _aPreston, Chris,
_d1961-
_eauthor.
245 1 0 _aEvent marketing :
_bhow to successfully promote events, festivals, conventions, and expositions /
_cC. A. Preston.
250 _a2nd ed.
264 1 _aHoboken, NJ :
_bJohn Wiley & Sons,
_c2012
264 1 _c©2012
300 _axix, 300 pages :
_billustrations ;
_c25 cm.
336 _2rdacontent
_atext
337 _2 rdamedia
_a unmediated
338 _2rdacarrier
_avolume
490 1 _aWiley event management series
504 _aIncludes bibliographical references and index
650 1 0 _aSpecial events
_xMarketing
830 0 _aWiley event management series
942 _2ddc
_cKU
999 _c47127
_d47127