| 000 | 01085cam a2200313 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240927111627.0 | ||
| 008 | 121219s2014 maua b 001 0 eng d | ||
| 020 |
_a9780133382129 _cRM140.00 _qpaperback |
||
| 039 | 9 |
_a20240927111235.0 _c20240927111235.0 _h7 _iMOHAMAD FADHLI BIN MUSTAFA |
|
| 040 |
_aLOC _beng _cLOC _erda |
||
| 082 | 0 | 4 |
_a338.4791068 _223 |
| 090 | 0 | 0 |
_a338.4791068 _bKOT |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2014] |
|
| 300 |
_axxi, 682 pages : _bcolor illustrations ; _c29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | 0 |
_aHospitality industry _xMarketing |
| 650 | 2 | 0 |
_aTourism _xMarketing |
| 700 | 1 |
_aBowen, John, _q(John T.), _d1948- _eauthor. |
|
| 700 | 1 |
_aMakens, James C., _eauthor. |
|
| 856 | _uhttps://archive.org/details/marketingforhosp0000kotl_f2v4 | ||
| 942 |
_2ddc _cKU |
||
| 999 |
_c47343 _d47343 |
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