| 000 | 00997cam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241008114259.0 | ||
| 008 | 231114s2012 enka b 001 0 eng d | ||
| 020 |
_a9780273753285 _cRM95.00 _qpaperback |
||
| 039 | 9 |
_a20241008111601.0 _c20241008111601.0 _h7 _i MOHAMAD FADHLI BIN MUSTAFA |
|
| 040 |
_aWorldCat _beng _cWorldCat _erda |
||
| 082 | 0 | 4 |
_223 _a659.1 |
| 090 | 0 | 0 |
_a659.1 _bCLO |
| 100 | 1 |
_aClow, Kenneth E., _eauthor. _9192 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a5th ed., Global ed. | ||
| 264 | 1 |
_aHarlow, Essex : _bPearson Education, _c2012 |
|
| 300 |
_a463 pages : _bcolour illustrations ; _c28 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | 0 |
_aCommunication in marketing _9195 |
| 650 | 2 | 0 |
_aAdvertising _9198 |
| 700 | 1 |
_aBaack, Donald, _eauthor. _9201 |
|
| 942 |
_2ddc _cKU |
||
| 999 |
_c47502 _d47502 |
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