| 000 | 01032nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240827084004.0 | ||
| 008 | 231114s2004 ohua b 001 0 eng | ||
| 020 |
_a0538727144 _cRM100.30 _qhardback |
||
| 020 | _a9780538727143 | ||
| 039 | 9 |
_c20240827082825.0 _h22 _iNUR SALIZAH NG ABDULLAH |
|
| 040 |
_aLOC _beng _cLOC _dPTSS _erda |
||
| 082 | 0 | 4 |
_221 _a658.827 |
| 090 | 0 | 0 |
_a658.827 _bSCH |
| 100 | 1 |
_aSchultz, Don E., _eauthor. |
|
| 245 | 0 | 0 |
_aBrand Babble : _bSense and Nonsense About Branding / _cDon E. Schultz, Heidi F. Schultz. |
| 264 | 1 |
_aMason, Ohio : _bSouth-Western/Thomson Learning, _c2004 |
|
| 264 | 4 | _c©2004 | |
| 300 |
_a156 pages : _billustrations ; _c23 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 | _aBranding (Marketing) |
| 700 | 1 |
_aSchultz, Heidi F., _eauthor. |
|
| 856 | 4 | 0 |
_uhttps://archive.org/details/brandbabblesense0000schu _zFree eBook from the Internet Archive |
| 942 |
_2ddc _cKPT |
||
| 999 |
_c6726 _d6726 |
||