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| 001 | 13276544 | ||
| 003 | OSt | ||
| 005 | 20240920155321.0 | ||
| 008 | 030716s2005 ohua b 001 0 eng | ||
| 020 | _a0324282923 (package) | ||
| 020 | _a9780324282924 | ||
| 020 | _a0324282907 (text) | ||
| 020 | _a0324282915 (Xtra!) | ||
| 020 | _a0534558534 (Infotrac) | ||
| 039 | 9 |
_c20240920154851.0 _h22 _iNUR SALIZAH NG ABDULLAH |
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| 040 |
_aLOC _beng _cLOC _dPTSS _erda |
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| 082 | 0 | 4 |
_a658.8 _222 |
| 090 | 0 | 0 |
_a658.8 _bLAM |
| 100 | 1 |
_aLamb, Charles W., _eauthor. |
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| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a4th ed. | ||
| 264 | 1 |
_aMason, Ohio : _bThomson/South-Western, _c2005 |
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| 264 | 4 | _c©2005 | |
| 300 |
_axxxvi, 572 pages : _bcolour illustrations ; _c28 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 0 | _aMarketing. |
| 650 | 2 | 0 |
_aMarketing _xManagement. |
| 700 | 1 |
_aHair, Joseph F., _eauthor. |
|
| 700 | 1 |
_aMcDaniel, Carl D., _eauthor. |
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| 906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c6915 _d6915 |
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