| 000 | 01452nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | vtls000403850 | ||
| 003 | PNM | ||
| 005 | 20241111144149.0 | ||
| 008 | 041228s2004 xxua e bi 001 0 eng | ||
| 020 |
_a1591391962 : _cRM120.40 _qhardback |
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| 020 | _a9781591391968 | ||
| 039 | 9 |
_a202110041047 _bAUTHORITY _c200504051434 _dalias _c200504051433 _dalias _c200504051433 _dalias _h22 _iNUR SALIZAH NG ABDULLAH |
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| 040 |
_aPNM _beng _cPNM _dPTSS _erda |
||
| 082 | 0 | 4 |
_a658.8 _222 |
| 090 | 0 | 0 |
_a658.8 _bNUN |
| 100 | 1 |
_aNunes, Paul, _d1963- _eauthor. _96111 |
|
| 245 | 1 | 0 |
_aMass Affluence : _bSeven New Rules of Marketing to Today's Consumer / _cPaul Nunes, Brian Johnson. |
| 264 | 1 |
_aBoston, MA. : _bHarvard Business School Press, _c2004 |
|
| 264 | 4 | _c©2004 | |
| 300 |
_axvii, 269 pages : _billustrations ; _c24 cm |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 |
_aMarketing _zUnited States _96114 |
| 650 | 2 | 0 |
_aAffluent consumers _zUnited States _96117 |
| 650 | 2 | 0 |
_aConsumer behavior _zUnited States _96120 |
| 650 | 2 | 0 |
_aProduct management _zUnited States _96123 |
| 650 | 2 | 0 |
_aConsumer satisfaction _zUnited States _96126 |
| 700 | 1 |
_aJohnson, Brian, _d1960- _eauthor. _96129 |
|
| 856 | 4 |
_uhttps://archive.org/details/massaffluencesev00nune/page/n5/mode/2up _zFree eBook from the Internet Archive |
|
| 942 |
_2ddc _cBK |
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| 949 |
_63000016121 _e\a 001168942KHM |
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| 999 |
_c7218 _d7218 |
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