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| 001 | vtls000419905 | ||
| 003 | PNM | ||
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| 008 | 040728s2004 at a b 001 0beng | ||
| 020 |
_a0324233086 : _cRM140.50 _qhardback |
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_a200508051121 _biliza _c20241111145438.0 _dleesc _h22 _iNUR SALIZAH NG ABDULLAH |
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| 040 |
_aPNM _beng _cPNM _dPTSS _erda |
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| 082 | 0 | 4 |
_a658.87 _222 |
| 090 | 0 | 0 |
_a658.87 _bSAM |
| 100 | 1 |
_aSamli, A. Coskun, _eauthor. _96222 |
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| 245 | 1 | 0 |
_aUp Against the Retail Giants : _bTargeting Weakness, Gaining an Edge / _cA. Coskun Samli. |
| 264 | 1 |
_aAustralia : _bThomson, _c2004 |
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| 264 | 4 | _c©2004 | |
| 300 |
_axxv, 194 pages : _billustrations ; _c24 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aRetail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance. | |
| 650 | 1 | 0 |
_aStores, Retail _xManagement _96225 |
| 650 | 2 | 0 |
_aMarketing _xManagement |
| 650 | 2 | 0 |
_aSmall business _xManagement |
| 650 | 2 | 0 |
_aRetail trade _xManagement _96228 |
| 856 | 4 |
_uhttps://archive.org/details/upagainstretailg0000saml/page/n3/mode/2up _zFree eBook from the Internet Archive |
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| 942 |
_2ddc _cBK |
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_c7224 _d7224 |
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