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| 005 | 20240125152808.0 | ||
| 008 | 231114s2003 my 001 0 eng d | ||
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_a9832639336 _cRM35.00 _qpaperback |
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_a20240125150450.0 _c20240125150450.0 _h3 _i ptss_admin |
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_aPNM _beng _cPNM _erda |
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_223 _a658.8 |
| 090 | 0 | 0 |
_a658.8 _bGOH |
| 100 | 1 |
_aGoh, Sunny T.H., _eauthor. |
|
| 245 | 0 | 0 |
_aMarketing *Wise : _ban unconventional approach to strategic marketing for Asia / _cthe "wise guys: Sunny T.H. Goh, Khoo Kheng-Hor. |
| 264 | 1 |
_aPetaling Jaya : _bPrentice Hall, _c2003 |
|
| 300 |
_axiv, 210 pages ; _c21 cm |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index | ||
| 650 | 1 | 0 |
_aMarketing _xManagement |
| 650 | 2 | 0 | _aStrategic planning |
| 700 | 1 |
_aKhoo, Kheng-Hor, _d1956- _eauthor. |
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| 942 |
_2ddc _cKU |
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| 999 |
_c9774 _d9774 |
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