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Advertising, promotion, and new media /

Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. - xii, 380 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 0765613158 RM410.00

Subjects--Topical Terms:
Internet advertising
Advertising
Interactive multimedia
Interactive marketing

Dewey Class. No.: 659.14

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