Advertising, promotion, and new media / (Record no. 11202)

MARC details
000 -LEADER
fixed length control field 01086cam a22003254i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240529090331.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040221s2005 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0765613158
Terms of availability RM410.00
Qualifying information hardcover
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 20240529085348.0
Level of effort used to assign subject headings 20240529085348.0
-- 7
-- MOHAMAD FADHLI BIN MUSTAFA
040 ## - CATALOGING SOURCE
Original cataloging agency LOC
Transcribing agency LOC
Language of cataloging eng
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.14
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ADV
245 10 - TITLE STATEMENT
Title Advertising, promotion, and new media /
Statement of responsibility, etc. edited by Marla R. Stafford, Ronald J. Faber.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Armonk, NY. :
Name of producer, publisher, distributor, manufacturer M.E. Sharpe,
Date of production, publication, distribution, manufacture, or copyright notice 2005
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2005
300 ## - PHYSICAL DESCRIPTION
Extent xii, 380 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Interactive multimedia
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Interactive marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stafford, Marla R.,
Dates associated with a name 1960-
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Faber, Ronald J.,
Dates associated with a name 1948-
Relator term editor.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://archive.org/details/advertisingpromo0000unse">https://archive.org/details/advertisingpromo0000unse</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Pinjaman Terhad (Buku bertanda Merah)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 26 15/11/2023 410.00   RED 659.14 ADV 0000004129 15/11/2023 15/11/2023 Koleksi Pinjaman Terhad (Buku bertanda Merah)