What customers want : using outcome-driven innovation to create breakthrough products and services /
Ulwick, Anthony W., 1957-
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick - xxxv, 202 pages : illustration ; 24 cm
Includes bibliographical references (page 189) and index
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
0071408673 RM150.00
New products --Planning
Product management
Strategic planning
658.575
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick - xxxv, 202 pages : illustration ; 24 cm
Includes bibliographical references (page 189) and index
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
0071408673 RM150.00
New products --Planning
Product management
Strategic planning
658.575