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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick

By: Material type: TextTextPublisher: New York : McGraw-Hill, 2005Copyright date: ©2005Description: xxxv, 202 pages : illustration ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071408673
Subject(s): DDC classification:
  • 23 658.575
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
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