Event marketing : how to successfully promote events, festivals, conventions, and expositions /
Preston, Chris, 1961-
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - 2nd ed. - xix, 300 pages : illustrations ; 25 cm. - Wiley event management series . - Wiley event management series .
Includes bibliographical references and index
9780470891070 RM223.42
Special events--Marketing
659
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - 2nd ed. - xix, 300 pages : illustrations ; 25 cm. - Wiley event management series . - Wiley event management series .
Includes bibliographical references and index
9780470891070 RM223.42
Special events--Marketing
659