Event marketing : (Record no. 47127)

MARC details
000 -LEADER
fixed length control field 01010cam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240918113109.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130522t2012 njua e 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470891070
Terms of availability RM223.42
Qualifying information paperback
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 20240918111149.0
Level of effort used to assign subject headings 20240918111149.0
-- 7
-- MOHAMAD FADHLI BIN MUSTAFA
040 ## - CATALOGING SOURCE
Original cataloging agency PNM
Language of cataloging eng
Transcribing agency PNM
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) PRE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Preston, Chris,
Dates associated with a name 1961-
Relator term author.
245 10 - TITLE STATEMENT
Title Event marketing :
Remainder of title how to successfully promote events, festivals, conventions, and expositions /
Statement of responsibility, etc. C. A. Preston.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, NJ :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice 2012
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2012
300 ## - PHYSICAL DESCRIPTION
Extent xix, 300 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
490 1# - SERIES STATEMENT
Series statement Wiley event management series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Marketing
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wiley event management series
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Umum (Rak Terbuka)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 15/11/2023 223.42   OS 659 PRE 0000026339 15/11/2023 15/11/2023 Koleksi Umum (Rak Terbuka)