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Strategic Marketing Problems : Cases and Comments /

Kerin, Roger A.,

Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. - THIRTEENTH EDITION - 743 pages : illustrations, maps ; 28 cm

Includes index

Includes bibliographical references

ISBN: 9780273768944 RM90.00

Subjects--Topical Terms:
Marketing --Management--Case Studie
Marketing--Case Studie--Decision Marketing

Dewey Class. No.: 658.802

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