Strategic Marketing Problems : (Record no. 47349)

MARC details
000 -LEADER
fixed length control field 01036cam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240927142445.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231114s2013 mauab b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273768944
Terms of availability RM90.00
Qualifying information paperback
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 20240927141422.0
Level of effort used to assign subject headings 20240927141422.0
-- 7
-- MOHAMAD FADHLI BIN MUSTAFA
040 ## - CATALOGING SOURCE
Original cataloging agency WorldCat
Language of cataloging eng
Transcribing agency WorldCat
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.802
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.,
Relator term author.
245 10 - TITLE STATEMENT
Title Strategic Marketing Problems :
Remainder of title Cases and Comments /
Statement of responsibility, etc. Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement THIRTEENTH EDITION
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer Pearson Education Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2013
300 ## - PHYSICAL DESCRIPTION
Extent 743 pages :
Other physical details illustrations, maps ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Case Studie
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Case Studie
-- Decision Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Umum (Rak Terbuka)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 15/11/2023 90.00   OS 658.802 KER 0000026457 15/11/2023 15/11/2023 Koleksi Umum (Rak Terbuka)
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 15/11/2023 90.00   OS 658.802 KER 0000026458 15/11/2023 15/11/2023 Koleksi Umum (Rak Terbuka)