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Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A.,

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3RD EDITION - xx, 668 pages : illustrations ; 26 cm

Includes bibliographical references and index

ISBN: 0072471425 RM454.75

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Marketing

Dewey Class. No.: 658.8

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