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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Contributor(s): Material type: TextTextPublisher: Boston, Massachusetts : McGraw-Hill/Irwin, 2003Edition: 3RD EDITIONDescription: xx, 668 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072471425
Subject(s): DDC classification:
  • 23 658.8
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Pinjaman Terhad (Buku bertanda Merah) OS 658.8 ZEI (Browse shelf(Opens below)) Available 0000000332

Includes bibliographical references and index

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