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Brand Babble : Sense and Nonsense About Branding /

Schultz, Don E.,

Brand Babble : Sense and Nonsense About Branding / Don E. Schultz, Heidi F. Schultz. - 156 pages : illustrations ; 23 cm

Includes bibliographical references and index.

ISBN: 0538727144 RM100.30 9780538727143

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827

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