Brand Babble : (Record no. 6726)

MARC details
000 -LEADER
fixed length control field 01032nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240827084004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231114s2004 ohua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538727144
Terms of availability RM100.30
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538727143
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings 20240827082825.0
-- 22
-- NUR SALIZAH NG ABDULLAH
040 ## - CATALOGING SOURCE
Original cataloging agency LOC
Language of cataloging eng
Transcribing agency LOC
Modifying agency PTSS
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 658.827
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.827
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) SCH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.,
Relator term author.
245 00 - TITLE STATEMENT
Title Brand Babble :
Remainder of title Sense and Nonsense About Branding /
Statement of responsibility, etc. Don E. Schultz, Heidi F. Schultz.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mason, Ohio :
Name of producer, publisher, distributor, manufacturer South-Western/Thomson Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2004
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2004
300 ## - PHYSICAL DESCRIPTION
Extent 156 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schultz, Heidi F.,
Relator term author.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://archive.org/details/brandbabblesense0000schu">https://archive.org/details/brandbabblesense0000schu</a>
Public note Free eBook from the Internet Archive
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Pinjaman Terhad (Buku bertanda Merah)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 15/11/2023 100.30   RED 658.827 SCH 0000001237 15/11/2023 15/11/2023 Koleksi Pinjaman Terhad (Buku bertanda Merah)
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 15/11/2023 100.30   OS 658.827 SCH 0000001257 15/11/2023 15/11/2023 Koleksi Umum (Rak Terbuka)