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INTERNATIONAL MARKETING STRATEGY : Analysis, development and implementation /

Doole, Isobel, 1954-

INTERNATIONAL MARKETING STRATEGY : Analysis, development and implementation / Isobel Doole and Robin Lowe. - FOURTH EDITION - xxi, 445 pages : illustrations ; 28 cm

Previous edition : 2001.

Includes bibliographical references and index.

ISBN: 1844800253 RM239.19 9781844800254

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies.

Dewey Class. No.: 658.848

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